The Ship Alone books

Four books, one person, no team

Four books on one person building, charging for and running small software products. Read them in any order.

  1. Cover of Ship Alone by Cal Renshaw: a grid of 30 dark squares on a near-black field, 5 of them lit amber, under the title in off-white capitals.

    For developers who can build but have never sold

    Ship Alone

    Build and Sell a Micro SaaS as a One Person Business with AI

    The method: choose, build, charge for and launch a small product on your own, and know when to stop.

    You can build it. You just can't sell it.

    Amazon.comAmazon.co.uk
    About the book
  2. Cover of Nobody Bought It by Cal Renshaw: the same grid of 30 squares, this time with the 25 dead ones outlined in amber and the 5 survivors dark.

    Why small software products die

    Nobody Bought It

    25 Failed Micro SaaS Products, Why Each One Died, and the Rule It Left Behind

    The evidence: 25 dead products, one chapter each, and the rule each death left behind.

    25 small software products. 25 funerals. One folder of notes, written the week each one died.

    Not yet published

    About the book
  3. Cover of Who Pays for the AI? by Cal Renshaw: the grid of 30 squares drawn as gauges, most filled a little with amber and a few nearly full.

    For developers selling a small AI product

    Who Pays for the AI?

    How to Price and Run a Small AI SaaS Without Losing Money on Every Customer

    The bill: pricing and running a product with a model inside it, so every customer costs less than they pay.

    A product with a model inside it has 2 invoices. This book is about the one you receive.

    Not yet published

    About the book
  4. Cover of The Second Product by Cal Renshaw: the grid of 30 squares with 5 lit amber and joined by a thin amber line, in the order each grew from the last.

    For developers with one product that pays

    The Second Product

    How to Grow a One Person Software Business Past Its First Product

    What comes next: growing past the first product without running out of evenings.

    The first product that pays feels like the end of something. It is the start of a different problem.

    Not yet published

    About the book